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Research papers

Developments in consumer panels

The aspects of panel developments I shall examine are: 1. Panel size and composition; 2. The nature of the information collected and the collection method; 3. Report content, design and delivery; 4. Accuracy of the data; 5. Data analysis methods.

Catalogue: Seminar 1972: Panels
Author: D. A. Brown
June 15, 1972
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Citation

Brown, D. A. (1972a, June 15). Developments in consumer panels. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/developments-in-consumer-panels